Loonshots: by Safi Bahcall.

This is the book Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bahcall. Excellent Conditio
It is a Wall Street Journal Bestseller.
It was selected by the Next Big Idea Club.
It explores how ideas change the world.
It includes new ideas, bold insights, entertaining history, and convincing analysis.
Subject: The book explores why teams and companies often reject radical new ideas (which Bahcall calls "loonshots") and offers practical, structure-based lessons on how to nurture breakthrough innovations.
Key Concept: Drawing on the science of phase transitions (like water turning into ice), Bahcall argues that small shifts in an organization's structure, rather than culture, determine whether it embraces or stifles innovation.
Examples: It uses historical examples to illustrate its points, including the invention of radar during WWII, the development of statin drugs, the rise and fall of companies like Pan Am and Polaroid, and more.